Dynamic Creatures and Hasbro Team Up on Character Robots

By Sophie Lindqvist

Dynamic Creatures and Hasbro’s Sixth Wall Studio announced their partnership on November 10, 2026, to develop mobile robots that portray Hasbro characters at theme parks, resorts and other entertainment and hospitality venues. The companies say the proposed robots would greet guests, share adventures and remember returning visitors.

The project moves AI-driven character dialogue into physical entertainment spaces, where story accuracy, guest permissions and machine safety must work together. Sixth Wall would supply the character system, while Dynamic Creatures would provide the mobile machines. Their aim is a Hasbro figure that can speak and act consistently while walking, looking at guests and adjusting its movement in real time.

What would guests do with the robots?

According to the announcement, Sixth Wall, the AI studio Hasbro launched in June 2026, would handle each character’s dialogue, behavior and fidelity to its established stories. Dynamic Creatures would provide the mobile machines. The companies envision conversation coordinated with body movement, gaze, gestures and reactions, allowing personality to carry through physical behavior.

In the resort scenario the companies describe, a character could welcome a guest and set a quest. When the guest returned later, the robot could ask how the adventure went. The exchange would combine conversation with movement and memory rather than repeat one fixed sequence for every visitor.

The same format could extend to hotels, cruise ships, retail destinations and other immersive environments, the companies said. Dynamic Creatures co-founder and CEO Marc Theermann said the goal was to make meeting a favorite character feel like “the beginning of an ongoing relationship.”

For guests, the proposal promises continuity rather than a single staged greeting.

How does CharacterOS keep a character consistent?

According to Sixth Wall’s CharacterOS documentation, CharacterOS is the governance layer behind that consistency. Its “Behavioral Licensing” system extends control from where a character appears to how it thinks, talks and acts. The documentation describes “runtime guardrails and real-time governance” as the mechanism.

A locked “Golden Record” defines each character’s personality, canon, authorized voice and behavioral limits. Canon covers story facts, relationships and world rules. Together, those records give CharacterOS a fixed reference point for deciding whether an answer still fits the licensed character.

CharacterOS implements the framework through three parts:

• A runtime that enforces personality, canon and voice.
• Guardrails that operate throughout each interaction.
• Access permissions scoped by partner, character, surface and use case.

The access system also includes audit trails and revocation. The system allows deployment permissions to be monitored and withdrawn when needed. Returning-visitor memory sits inside that same permission structure as the character definition and its operating context.

CharacterOS is the identity and permission layer: it defines what the robot may say, remember and do.

What does SnowJay handle on the robot?

According to Dynamic Creatures’ SnowJay documentation, onboard software runs behaviors in real time, switches between skills, checks system health and manages safe stops, controlled shutdowns and controlled falls. The listed safety controls give the physical system defined responses when an interaction or operating condition changes.

The human-robot interaction system links third-party embodied-reasoning models to perception, conversation, memory, task orchestration and robot movement. Dynamic Creatures’ documentation also links that work to animatronics, facial expression, gaze and gestures, so changes in a character’s response can be reflected across its body.

Developers can train new physical behaviors from motion capture or animations. The listed examples include natural locomotion and expressive gestures, expanding the range of actions available to a deployed character.

SnowJay is the machine layer: it runs skills, checks health and carries those behaviors into motion.

Who controls what the robots remember?

The companies say memory-enabled experiences would be built around guest choice and clearly defined permissions. Those details would be established separately for each venue and use case, rather than sharing one fixed memory policy across every installation.

The CharacterOS documentation specifies access permissions by partner, character, surface and use case. It also includes audit trails and revocation, allowing deployment permissions to be monitored and withdrawn. Returning-visitor memory would sit inside the permissions chosen for each venue.

The initial Sixth Wall applications would follow the studio’s 13+ focus: teen and adult fan experiences. Consumer experiences for children under 13 would fall outside that initial program.

In plain terms, a continuing storyline depends on guest-specific permissions, not a universal right to remember.

Where does Dynamic Creatures fit?

Dynamic Creatures emerged from stealth on September 8, 2026, and is Boston Dynamics’ official entertainment and hospitality partner. The company develops fully custom robots and character experiences built on existing robotic platforms.

In its earlier announcement, Dynamic Creatures placed its mobile characters between stationary animatronics that follow preprogrammed routines and service robots built for functional tasks. The company said platform-based versions could be deployed in months and offered through leases.

That gives the partnership a practical commercial model: existing robotic platforms, fully custom character work and a lease-based deployment path. The mobile format adds conversational character behavior to a machine already designed to move through a venue.

For venues, the immediate proposition is a lease-based mobile character that can be deployed within months.

What would a live deployment require?

The partnership makes deployment a combined creative and engineering task, according to the companies. On the creative side, the robot must preserve the licensed personality and story. On the engineering side, it must manage movement, expression and safe operating states while conversation and memory remain governed by venue permissions.

The documentation sets out where those controls sit. CharacterOS enforces personality, canon and voice in its runtime, applies guardrails throughout each interaction and scopes access by partner, character, surface and use case. SnowJay runs skills in real time, checks system health and manages safe stops, controlled shutdowns and controlled falls.

A live deployment would have to make those layers work as one system. A character’s dialogue, gaze, gestures and reactions must stay coordinated with its movement. Any retained visitor information must remain within the permission granted for that venue and use case.

The architecture also leaves room for expansion. Third-party embodied-reasoning models feed perception, conversation, memory, task orchestration and movement, while motion capture or animations can supply new physical behaviors such as natural locomotion and expressive gestures.

For Hasbro, the partnership offers a route from stationary animatronics to mobile characters that can sustain a storyline across a resort visit. Its credibility will now rest on a real deployment that preserves character canon, honors guest-specific permissions and manages physical failures safely. The November 10 announcement provides the software blueprint, but the proof will come from the robot working inside a venue.