Albanese's Own Electorate Revolts Over AI Copyright Scraping Plan
Artists in PM Anthony Albanese's seat of Grayndler call Labor's AI scraping opt-out plan "insane" — 3,000 creative businesses push back as draft laws loom.

Why it matters
- Grayndler hosts 3,000+ creative businesses; 10% of its workers are in cultural fields vs 4.2% nationally
- Draft AI copyright laws expected by end of year; parliamentary consideration due in 2027
- Anthropic proposed an opt-out model allowing scraping unless rightholders object
- Essential poll shows Albanese's disapproval at 56%, equal highest since taking office
- Independent challenger Hannah Ferguson, 28, will contest the seat at the next federal election
More than 3,000 cultural and creative businesses operate in Grayndler, the Sydney seat Prime Minister Anthony Albanese has held for three decades — and many of them are now mobilising against his government's plan to let AI companies scrape Australian online content by default.
The proposal, if enacted, would give AI firms unrestricted access to the work Australians post online unless rightholders actively object. For an electorate where 10% of workers are employed in cultural and creative fields — more than double the national rate of 4.2% — that is not an abstract policy question. It is a threat aimed at the local economy's core.
The fight matters beyond one suburb. Labor is weighing copyright changes as part of a broader suite of AI reforms covering datacentres, energy and the economy, and the outcome will set the terms for how Australia's creative industries — and every Australian who posts work online — get compensated, or don't, in the AI era. The government's draft laws are expected by the end of the year, with parliamentary consideration due in 2027.
What exactly is the government proposing?
Labor is considering a compromise with US tech giants that would make AI access to Australian creatives' works the default. Some AI companies have argued that negotiating licensing agreements under existing copyright law would be too difficult. Anthropic suggested an "opt-out" model: it could scrape content unless a rightholder objected.
That framing has drawn warnings from Coalition senators and the recording industry, who argue the scheme could amount to an acquisition of property by the government.
Albanese himself has promised "the strongest possible protection" and warned it would be "theft" if creatives weren't paid for their work. Creative industries remain alarmed all the same, because the proposals — leaked in September — emerged as senior personnel from OpenAI, the creator of ChatGPT, met Labor ministers and warned that Australia's copyright laws were preventing the company from training models locally.
The tension is sharp: a prime minister publicly calling uncompensated scraping "theft" while his government weighs a mechanism that would permit it by default.
Who is pushing back in Grayndler?
Pete Strong is a screenprinter and Greens councillor for Bayside whose business is based in Grayndler. His solar-powered wheelie bin sound systems are a fixture around Sydney's inner west. He said AI could be "good for humanity" but is now an "extraction industry mining for profit for the few."
"I'm completely against [the federal government's proposal]," Strong said. "There's obviously an AI gold rush at the moment, it's the wild west and we really need to push back. It's hard enough being a starving artist these days without having all your work taken and used in these nefarious ways."
Strong is not a newcomer to this fight. This year he curated a show called "overthrow the algorithm," and he has been a vocal critic of a proposed datacentre at Cooks Cove. He says the anger is already visible on the ground.
"I've seen a backlash [to the government] already," he said. "It started with the datacentre uprising."
Lu Campbell-Smith, an inner west designer and artist, said AI has been useful in her own practice. But requiring creators to opt out of scraping struck her as "outrageous."
"It just really pinpoints how Australia's [a] test market and they're happy for us to just be a little resource to be exploited," she said. "Why would anyone want to make anything and post anything online if … you're creating free content for an AI machine?"
Why does the political math matter?
Grayndler has always been an ultra-safe Labor seat. Albanese's face as a much younger man is plastered on cans of Albo Pale Ale at Willie the Boatman brewery in St Peters. For the past few elections, he has won on first preferences alone.
That record faces its first serious test from an unusual challenger. At the next federal election, Albanese will be challenged by 28-year-old Hannah Ferguson, co-founder of Cheek Media, running as an independent. No sitting member has lost their seat from such a margin at a federal election — but were it not for Albanese's longstanding personal popularity, Grayndler would have been a prime target for the Greens and progressive independents.
The national numbers add pressure. Guardian Australia's latest Essential poll shows Albanese's disapproval rating at 56%, the equal highest since he took office. Ferguson is betting that his popularity is waning, and the polling indicates the same.
How are artists reacting on the ground?
At Tortuga Studios and the aerie — one of the longest-running artist-led spaces in Sydney, operating out of an old brick factory in St Peters — the frustration is palpable.
H Morgan-Harris, an author, curator and director of the space, said the Australian creative ecosystem risked being "decimated." Her own copywriting industry, she said, has already been "heavily impacted" by AI. Asked for her response to the federal government's latest proposal, she said it wasn't "one you can print."
"I just feel like artists are the first to be thrown under the bus," Morgan-Harris said. "I think a lot of people were really excited when [Albanese] got into government, but there's a yawning chasm in terms of the recognition, consideration and protection of the value of this sector. This honestly feels like the end of times to a lot of us."
She framed the stakes in terms broader than money. "This whole conversation always comes back to money," she said, adding: "The artistic ecosystem is the bedrock of human interaction and human connection. And you risk our societal value by threatening it."
Jason Zoidberg, a co-founder of Monster Mouse Studios in Marrickville, said the AI industry had already "without consequence" stolen the "collective labour" uploaded by artists. He called it "utterly crazy" that the government was considering giving companies the green light to continue.
"It just feels insane that they're like, 'Yeah, please come and we want to invest in you,' when we've seen all these horrible things that they're doing," he said.
Is there any upside for creators?
If there is a flipside, Zoidberg said, he is witnessing a surge in interest in traditional, hands-on art forms. "There's a backlash in the inner west against social media and AI," he said. "So our workshops are actually getting more participants. But it is also just a niche, a little inner west bubble."
That local surge won't settle the national question. With draft laws due by the end of the year and a parliamentary fight stretching toward 2027, the government must reconcile the prime minister's "theft" warning with an opt-out default his own constituents — in the most creative-heavy electorate in the country — are denouncing as a giveaway to US tech firms.
Original: creative.gov.au
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Market editor covering technology and product news in artificial intelligence and machine learning at AI In Context.
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